As an advertising expert, your web site and your e-zine are your most effective ways of finding new clients.Nothing else comes close.Here's the way to get the most from the e-zine...An e-zine should be an individualized dialogue with a single person. Tell them what you watched on TV that week or tell them that you were in Vegas (if you were in Vegas), or wherever you were.Add just a few lines, 'I saw this show, saw Love at the Mirage with the Beatles, Cirque de Soleil - it was really cool; go there when you are in town.'If I ate at a really neat cafe, I'll say 'I ate over at Emeril's, person you have got to go there, that was just really good.'If I took my boy somewhere else, I'll say, 'We went along to Treasure Island and watched the sirens. You should provide your kids over there if you've the kids around.' Such things as that.People become familiar with you. They get to know your weaknesses, which can be actually important.They arrive at know you are an actual person and that you are not Superman, and that you talk like a person who has difficulties in living - that stuff goes wrong for you too. 'The IRS audited us, yuck, I hated that'! or whatever.Then get in and talk to people, give people beneficial information; posts. Let them have really cool items that they couldn't get anywhere else if they tried.By carrying this out you set yourself apart.You are always welcome to put a bit professional into your e-zine, frequently towards the underside is good. Let people cope with it.Develop the connection - do not make an effort to get rich fast. Getting rich slow is the same.The greatest problem that you and I've when somebody comes to our door or we get something; and by the way, this is possibly one of the most researched areas around right now.Doctor Erik Knowles at the University of Arkansas has done lots of research in to this specific area.It is called the Omega Strategy. It's a technique that's nothing to complete with creating more value with your product or your proposal.Just allow your prospect know you're human. This may better your possibility of developing trust and getting the person to like you.Literally by telling people your flaws or letting them know there's no necessity an ideal success report - each of the nuclear protection missiles go down.The person realizes they are talking to somebody who's honest; somebody who is not B.S.-ing them. It is like hello, the guy only explained he's perhaps not perfect. I do not have to go try to find his imperfection.This goes a long way toward not just building connection but building sales. And yes, it is documented; you'll make two to three times more money possibly per person if you use that kind of concept.People work with people they know and trust. Let your e-zine help create relationships which will expand your organization.